As you get ready for bed, we get your bed ready for you. And everything else in-between. Like fresh, soft towels for your anti-jet lag shower. A pure and crisp cotton mat to rest your tired travel toes. And a tiny surprise designed especially to bring out your smile.
At FORM, your Private Butler is your travel genie. Unpacking your suitcase after you arrive? Repacking it with all your shopping before you leave? Organizing a city tour? Last-minute dinner reservations? Relax, you won’t have to lift a finger. Unless, of course, it’s to dial your Butler.
We love beautiful shoes. And we’re damn good at keeping them that way too. In fact, we treat your leather like it’s your skin. No synthetic stuff. No artificial jazz. Just lots and lots of TLC and the purest natural products on the planet.
Anxious about leaving your child alone while you catch an appointment at the spa? Say hello to our Childminders. They are safe, certified, experienced and fully-vetted to babysit even your most mischievous one. Kids love them. But more importantly, every parent too.
The last souvenir you want to bring back from your travels is a few extra inches around your waist. Keep your beach body intact with your own Travel Fitness Expert. Squat. Plank. Run. We’ll help you burn down those unwanted calories. And get you to board that flight back home without an ounce of regret.
Inhale. Exhale. It’s time to let go of any needless stress with our Private Yoga Sessions. The resident yogi at FORM will construct every pose and asana to your strengths and requests. Take a deep breath. Enjoy your stay. And replace your worries with wonderful memories instead.
We know how eager you are to reach your room after a long-haul flight. Thankfully, you’ll find FORM’s smiling chauffeur right in the airport’s Meet & Greet area. Sit back in your comfortable air-conditioned car or chat along the way. After all, if you’re curious about a place, they probably know the best directions to get there.
As the melting pot of flavours overflows in Dubai, we bring you a chance to savour every bit of it. The FORM Foodie Tour is curated especially to your tastes. Squeeze into secret spots your GPS would never find. Feast on recipes reserved for royalty. Fill your stomach with culinary stories from different countries. And meet loving cooks that cook you a meal like your mother would.
Wake up the history lover in you with the Heritage Safari custom-crafted by FORM. Drive around the old town streets of the Al Fahidi District. Walk through the wonderful alleys in the Al Bastakiya neighborhood. Sail across the legendary Dubai creek in a wooden dhow before shopping in the souks that are filled with gold and spices.
Forget the urban jungle for a few hours. The Desert Conservation Drive by FORM takes you on a personal tour into the pristine desert eco-system. Be at the edge of your seat in your luxurious Range Rover. Glance at gazelles dancing on sand dunes. Or simply take notes as your professional guide briefs you on the fascinating breed of birds as well as flora and fauna that surround you.
At FORM, we’ve collaborated with Skydive Dubai to bring you an experience that’s more than just jaw-dropping. Free fall from the skies faster than you can say “OMG” over the gorgeous man-made wonder of Palm Dubai. Prepare for the ultimate selfies. This is going to be one of those stories to tell the grandchildren.
The most twisted, biggest, tallest, widest and the best of the best await you. Stay awe-struck with the exciting FORM Architecture Tour. Learn about stuff you can’t google. And discover how a sleepy Bedouin fishing village became the shiny beacon of future cities.
The FORM Culture Tour takes you on a private guided trip around the traditional Emirati neighborhoods. Take a curious peek into the first homes along the Dubai Creek. Greet locals and chitchat with them about their daily lives. Discover their food, language, traditions, jokes, favorite forms of dance and sport and the stuff that makes their day.
The FORM Art Tour is curated to please the right-brained. Visit the city’s art hubs that are drawing worldwide attention. Like the warehouse-styled galleries of Alserkal Avenue at Al Qouz. Or the glitzier Dubai Design District. There’s street art, galleries, art exhibition, artsy stores and cafés. Tag along. We’re not just painting a pretty picture.
We’ve teamed you with our good friends at Le Labo™ to bring you handcrafted, vegan products for your body, hair and face. Available in travel-sizes so you can take them back with you. Like a rich, thick-lathering shower gel, nourishing shampoo, deeply moisturizing conditioner and a body lotion that goes on easy and stays on. And as Le Labo™ says, “Free of any promise other than making you feel good while using it.”
Take a peek into our thoughtful, little dental kit. It’s got all you need for your pearly whites. A custom-crafted, wooden toothbrush that keeps your teeth clean as well as the planet. Refreshingly, delicious toothpaste by Marvis™. And dental floss harps designed to turn the monotonous routines of the every day into tiny, delightful experiences.
If you are a bit of a sneakerhead, you’ll realise our Sneaker Cleansing Kit has got you covered. After all, it comes with a 100% natural cleaning fluid that does no harm to your kicks. There’s also a specialised brush and polishing cloth to keep those traces of your morning walk at bay. Love getting into little intricacies? The instruction guide should make a good read.
We take shining shoes rather seriously. That’s why our Shoeshine Kit comes with an instruction guide filled with impeccable rules. A suede and canvas cleaning brush and a neutral shoe cleaning polish get your shoes phenomenally smart in seconds. A shining cloth bag ensures they stay that way. You can thank us later.
Our Premium Shaving Kit is so suave we’ve seen men weep with joy upon opening it. Perhaps because it comes with a flight-friendly-sized bottle of natural shaving oil that gives you a smoother shave. A single-blade razor for an extra sharp look. Soft towels to gently pat dry your face. And a fresh, fragrant, after-shave balm to keep even the manliest skin moisturized.
Spend your day having an organic spa without stepping out of your cozy room. Sink your fingers into our 4-piece travel Spa Kit and pick out little bits of loveliness. Like a luxurious hand and foot cream that makes your skin feel like you were born yesterday. And for those who love their beauty sleep rituals, there’s a delicate makeup remover and nourishing night cream too.
Tailor-made for the man on the move, our Spa Kit comes with a luxe hand and foot cream that works like magic. There’s even an invigorating scent to revitalize the frequent traveler. And a nourishing night cream for when you’re ready to hit the sack.
Ease into the evening with our comfy, designer pyjamas. Made with the purest cotton fabric, it’s stylish enough to grace the cover of a fashion magazine. More importantly, it’s custom-cut to help you sleep so comfortably, you’ll wish you hadn’t asked for a wake up call.
Our plush bathrobe is designed for the moment right after you’ve had one of life’s most simple pleasures - the long, hot, soapy shower. Which is why, it is reassuringly warm, flawlessly sized and always ready to embrace you in cloud-soft luxury.
The Ultimate Beach Basics Bag is unhurriedly curated with some truly summery surprises. Inside our stylish FORM Beach Bag, you’ll find a vibrant beach towel to help you nap and tan. A woven designer beach hat and UV sunscreen to keep the unwanted effects of the sun away. And smart flip-flops that take you from street to sand.